Part I: Why information?

    The existence of information is grounded in the ultimate human desire to observe and decide. Born in a dynamic and transitional environment, people have to extract from the outside messages that are practical for their survival and self-development. Quoted in the book, “Timothy D. Wilson of the University of Virginia writes that human mind can take in 11 million pieces of information at any given moment. The most generous estimate is that people can be consciously aware of forty of these” (Brooks, 2011). Apparently, it demands great efforts from individuals to be focused and have their life on track. To manage such overwhelming volume of reception, humans have experienced long-term evolution of traits and habits that filters out most of the received information and interprets just a few. One example comes from the social interactions between different genders. Because of the fact that human female do not exhibit obvious fertility signals of ovulation, according to Brooks, males are propelled to look for specific physical characteristics that reflect the maturity of a women, such as her facial attractiveness and body curve. Though many regard this standard to be shallow, science has proved the positive correlation between personal attractiveness and income level, one of the appealing traits to look for in future partner. With emotions stimulated by various senses, men are able to instinctively assess a woman’s emotional value and therefore simplify their process of decision-making. Likewise, people unconsciously prioritize one piece of information over another in all aspects of social activities and in return achieve the equilibrium state between efficiency and optimal outcomes.

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